TheStreet.com media critic Marek Fuchs writes Wednesday that an Associated Press story on Domino’s first-quarter earnings missed the bigger story at the pizza chain.
Fuchs writes, “Look at this headline, which ran Tuesday night: ‘Domino’s Pizza shares up after company reports 1Q profit.’ The APbegan its lead with the same claim before launching into a second clause that rendered news of that big rise as meaningless as gills on a bird:
‘Shares of pizza delivery chain Domino’s Pizza Inc. rose Tuesday after the company reported a big rise in first-quarter profit, helped by expenses that weighed down the year-ago results.’
“After a breathless headline and first clause of the lead momentarily tricked The Business Press Maven into thinking that Domino’s has fixed its problems, which are crust-deep everywhere but overseas, we get this:
‘Before the market opened Tuesday, Domino’s said a recapitalization in 2007 led to far lower results in the year ago quarter. Excluding those expenses, the company’s profit would have fallen in the 2008 first quarter.'”
OLD Media Moves
AP story on Domino's earnings lacking meat
April 30, 2008
TheStreet.com media critic Marek Fuchs writes Wednesday that an Associated Press story on Domino’s first-quarter earnings missed the bigger story at the pizza chain.
Fuchs writes, “Look at this headline, which ran Tuesday night: ‘Domino’s Pizza shares up after company reports 1Q profit.’ The AP began its lead with the same claim before launching into a second clause that rendered news of that big rise as meaningless as gills on a bird:
“After a breathless headline and first clause of the lead momentarily tricked The Business Press Maven into thinking that Domino’s has fixed its problems, which are crust-deep everywhere but overseas, we get this:
Read more here.
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