Diego Vasquez writes Wednesday in Media Life Magazine that despite the criticism about the editorial content in the first issue of new business glossy Conde Nast Portfolio, the advertising community has given it two thumbs up.
Vasquez wrote, “While a lot of media buyers and planners have yet to see the premiere issue, which came out on Monday, those who have credit the publishing company with managing one of the smartest launches in memory.
“They believe Portfolio is well-positioned to compete among the existing pure business titles but still stand apart as a unique hybrid, focused on the nexus where business, lifestyle and luxury meet up, as a Vanity Fair of sorts for the business reader.
“And they credit Conde Nast for the way its sales staff sold Portfolio into media departments, patiently responding to criticism and doubts over an idea that seemed risky to so many, at a time when mainstream business titles have been struggling against the flight of readers and advertisers to the internet.
“‘I think it’s been one of the most well-launched magazines as far as how they engaged the ad community,” Heather Kruse, group media director at Fallon in Minneapolis, tells Media Life.”
OLD Media Moves
Ad industry loves Portfolio launch
April 18, 2007
Posted by Chris Roush
Diego Vasquez writes Wednesday in Media Life Magazine that despite the criticism about the editorial content in the first issue of new business glossy Conde Nast Portfolio, the advertising community has given it two thumbs up.
Vasquez wrote, “While a lot of media buyers and planners have yet to see the premiere issue, which came out on Monday, those who have credit the publishing company with managing one of the smartest launches in memory.
“They believe Portfolio is well-positioned to compete among the existing pure business titles but still stand apart as a unique hybrid, focused on the nexus where business, lifestyle and luxury meet up, as a Vanity Fair of sorts for the business reader.
“And they credit Conde Nast for the way its sales staff sold Portfolio into media departments, patiently responding to criticism and doubts over an idea that seemed risky to so many, at a time when mainstream business titles have been struggling against the flight of readers and advertisers to the internet.
“‘I think it’s been one of the most well-launched magazines as far as how they engaged the ad community,” Heather Kruse, group media director at Fallon in Minneapolis, tells Media Life.”
Read more here.Â
Full-Time
Bloomberg seeks a deputy bureau chief in Germany
April 18, 2024
Full-Time
Business Insider seeks a VC, startups and tech senior editor in London
April 18, 2024
Media News
Wichita Biz Journal hires Naveed as a reporter
April 18, 2024
Media News
Seeking Alpha hires Mozee as a reporter
April 18, 2024
Media News
CalMatters acquires tech news site The Markup
April 18, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.