Ad Age writer Kaye joins PR firm
Reporter Kate Kaye has left Advertising Age to join SalientMG as a strategic partner, writing and content.
She will be leading the strategy and program development for SalientMG’s executive visibility and go-to-market technology clients, as well as hosting a new podcast highlighting technology executives.
Kaye covered the data industry for Advertising Age and was the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, she worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation.
She helped cultivate the online political campaign beat, and in 2009 wrote “Campaign ’08 A Turning Point for Digital Media,” a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kaye was managing editor of ClickZ News, where she worked for nearly seven years.