OLD Media Moves

A love for breaking business news

October 31, 2011

Posted by Chris Roush

Simone Brummelhuis of The Next Women business magazine interviewed Fox Business Network anchor Sandra Smith about her job and what she likes about covering business news.

Here is an excerpt:

As female business reporter, do you attract a similar/different audience than your older male counterparts?

Our audience is filled with smart, curious people who care about their money. I specifically target an audience that wants to put their money to work with my branded segment called “The Trade”. It is a segment about actionable ideas to make money in the stock and commodity markets.

Sometimes I hear women say they think investing their money responsibly is a man’s world. I like to show all viewers, male and female, the options that are out there to make their money make money.

What business news makes you tick?

BREAKING news. I love the adrenaline rush of breaking news as it happens. Lately I have been reporting from the trading pits of the CME Group in Chicago, and there is nothing more exciting than seeing arms flying, hearing voices raised, and feeling the energy of a big move in the trading pits. Sometimes the markets tell is something is happening before it hits any news wire. I LOVE getting the story. What is causing this?? It’s the best.

Read more here.

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