OLD Media Moves

A first: Fox Business show beats CNBC show in same time slot

April 10, 2012

Posted by Chris Roush

Chris Ariens of TVNewser.com reports that a Fox Business Network show has drawn more viewers than a CNBC show in the same time slot for the first time in the network’s four-and-a-half year existence.

Ariens writes, “For the first time in its 4 1/2 year life, a program on the Fox Business Network has topped a show on CNBC for an entire week in both Total Viewers and younger viewers. Last week, in head-to-head competition at 7pmET, ‘Lou DobbsTonight’ beat ‘The Kudlow Report’ (Mon-Thurs, and a Friday airing of a CNBC documentary) by 18,000 Total Viewers.

  •  Dobbs — 154,000 Total Viewers / 44,000 A25-54 viewers
  •  Kudlow — 136,000 Total Viewers / 35,000 A25-54 viewers

“A few weeks ago Dobbs topped Kudlow in younger viewers for the week. Dobbs’ show joined the Fox Business scheduled a little over a year ago. Dobbs hosted a 7pm show for many years on CNN before joining FBN in 2010. The win comes despite the fact that CNBC is available in 99 million homes vs. FBN’s 58 million.”

Read more here.

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